John Witherspoon Cross Country
A redesign of the logo and uniform system for the JWMS Cross Country team.
The base uniform color is energized by a richer blue, juxtaposed with a brighter, more vibrant shade of "JW Gold". For the primary mark, I added a new tiger motif to better embody the competitive spirit of a team that is fearless (and fearsome), proud, and determined. The result is a sleek, modern design that honors the team's championship mindset while also establishing a new, bolder identity.
A new typeface that features beveled edges inspired a sharper design as a nod to a tiger's scratch marks.