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Mark
Mark



John Witherspoon Cross Country

A redesign of the logo and uniform system for the JWMS Cross Country team.


The base uniform color is energized by a richer blue, juxtaposed with a brighter, more vibrant shade of "JW Gold". For the primary mark, I added a new tiger motif to better embody the competitive spirit of a team that is fearless (and fearsome), proud, and determined. The result is a sleek, modern design that honors the team's championship mindset while also establishing a new, bolder identity.



Evolution of the mascotAlternate versions of the mark
A new typeface that features beveled edges inspired a sharper design as a nod to a tiger's scratch marks.

A new typeface that features beveled edges inspired a sharper design as a nod to a tiger's scratch marks.







© 2021 Eli Nathan