Mark

Trinity Turkey Trot 

Visual identity and apparel for the Trinity Turkey Trot, an annual 5K race for charity on Thanksgiving Day.
It was the 10th anniversary of the race, and the organizers wanted to refresh their identity. These designs won a Gold Key at the Scholastic Art & Writing Awards.


Working closely with the event organizers, I drew inspiration from the race's history and the character of its hometown, Princeton. I introduced an updated color palette—deep koamaru blue and saffron orange to represent the classic colors of Thanksgiving, and a contrasting coral red as a nod to the apse of Trinity Church, which hosted the event. Unifying all the elements is a typeface, Teko, with minor custom adjustments. The Teko typeface is known for letterforms with low stroke contrast, square proportions, and a structure that appears visually simple



© 2020 Eli Nathan